After a six month extension, the Federal Trade Commission's Red Flag Rule on business and organizations' identity theft prevention programs goes into effect May 1, 2009. In sum, the Rule requires development and adoption of a comprehensive "Identity Theft Prevention Program" into the day-to-day operations of covered companies and organizations (which includes most operating businesses, both large and small.)
The Rule requires the development, implementation, and administration of a program which must address four key areas:
- Identifying Red Flags - Identify suspicious patterns or practices, or specific activities indicating identity theft possibilities you may come across in your business (the "Red Flags.")
- Detecting Red Flags - Procedures to detect the identified red flags .
- Preventing and Mitigating Identity Theft - An action plan for when red flags are detected.
- Updating to the Program - A process for periodically re-evaluating and revising your identity theft program.
There has been some confusion over who must comply with the Red Flag Rule. The Rule applies to both "financial institutions" and "creditors" who have "covered accounts." The use of these terms has caused uncertainty as they do not refer to specific industries, but to anyone who falls under the definitions. For instance, "creditor" includes businesses and organizations who:
- Regularly defer payment for goods or services or provide goods or services and bill customers later;
- Regularly grant loans, arrange for loans or the extension of credit, or make credit decisions;
- Routinely participate in decisions to extend, renew, or continue credit, including setting the terms of the credit; or
- Extend credit to other businesses.
This expansive definition of "creditor" means most businesses would be considered a creditor under the Rule. Whether this interpretation holds up under later judicial review is an open question, but for now the FTC is clearly casting a wide net in defining "creditor." With respect to covered accounts, these are either:
- Consumer accounts that are primarily for personal, family, or household purposes that involves or is designed to permit multiple payments or transactions; or
- Any other accounts where there is a reasonably foreseeable risk to customers or to the safety and soundness of the financial institution or creditor from identity theft, including financial, operational, compliance, reputation, or litigation risks.
Should the Rule apply, then the size, scope and complexity of a business are all factors to be considered in creating a specific Program. Because noncompliance can involve heavy fines, adopting and implementing a Program is advised as soon as possible.
The FTC offers the following resources which may help with developing a Identity Theft Prevention Program:
Continue Reading...